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The Ford Cougar is a D-segment coupé that was produced and sold in the European market between 1998 and 2002, and sold in Canada and the United States from 1999 until 2002 as the Mercury Cougar.
The car was originally intended to be the third generation Ford Probe, but after rationalization of the three coupés available in the United States, the Probe name was dropped in favor of the Cougar. It is an example of a sports coupé/liftback.
The car went on sale in Europe in December 1998 to mixed reviews, partly due to the then-new and controversial New Edge styling, a crisp style which was subsequently applied to most of the Ford range. Cougar sales levels did not achieve those of predecessor Capri models.
Like its (indirect) predecessor, the Ford Probe, the 1998 Cougar was sold and built in the United States. Cars destined to be sold in Europe and the United Kingdom were finished in Ford's Köln plant in Germany, where the cars had European specification lighting installed, Ford badges applied (and in the case of the United Kingdom and Australian cars, converted to RHD); in the United States, it had different branding, in this case being branded as the Mercury Cougar, while in Europe and Australia, it was known as the Ford Cougar.
In Britain, Ford unveiled the car in July 1998, at the British Grand Prix, Silverstone. The television advertisements featured the silver model driven by Dennis Hopper due to his appearance in the film Easy Rider. At the same time, Steppenwolf's song from 1968, "Born To Be Wild" played, as this was featured in the film and the same scene the advertisement recreated.
The Cougar was retired from the European market in August 2002, after its withdrawal from Britain, in February 2001. After the first two years of production, only 12,000 units reportedly had been sold in the United Kingdom. Released in Australia in October 1999, the Cougar only came with the 2.5 L 24-valve Duratec V6, and sales continued until March 2004.
The Cougar came equipped with the 2.0 L 16-valve Zetec, or the 2.5 L 24-valve Duratec V6 engines with two specification levels, largely equivalent to a Mondeo Ghia (standard) and Ghia X (simply X). Manual and automatic transmissions were available. All variants came with 16-inch as standard.
The standard 2.0 L version was rated at while the 2.5 L was rated at .
Available at an extra cost, and not included in the "X-Pack" were heated windscreen, electric tilt, slide sunroof, and metallic paint.
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